Re-engagement
Win back lapsed and dormant users with audience-level retargeting and deep links straight into the right screen.
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Pick the outcome.
We will buy the traffic.
We deliver worldwide mobile app traffic mainly on CPI, CPA, CPL and CPS promotion models. You choose the event you want to pay on; we build the media plan, the creative and the supply mix that hits it.
Promotion models
Four ways to buy performance
Every model below runs on the same global iOS and Android inventory and the same source-level reporting. The difference is only where the payable event sits in your funnel.
| Model | Bills on | Best fit | Who carries the risk | Time to volume |
|---|---|---|---|---|
| CPI Cost per install The workhorse of user acquisition. You set a target cost per install per geo and platform; we deliver volume against it and hold the rate. | Verified install | Gaming, utilities, entertainment — anything measured on scale first | Shared — you carry post-install quality, we carry the rate | Fastest |
| CPA Cost per action Pay only on the event that matters: registration, KYC, first deposit, tutorial completion, subscription or purchase. | Any in-app event | Fintech, gaming, subscription apps with a clear activation event | Mostly ours — no action, no invoice | Medium |
| CPL Cost per lead Qualified lead generation where the conversion happens after the click. Validation rules and rejected-lead handling agreed up front. | Qualified lead | Finance, insurance, education, services and free trials | Ours — rejected leads are not billable | Medium |
| CPS Cost per sale A share of confirmed order value. Return and cancellation windows honoured, so we are paid on revenue you actually kept. | Confirmed sale | E-commerce, marketplaces, high average order value | Almost entirely ours | Slowest to ramp, best aligned |
All four run on the same global iOS and Android inventory, the same source-level reporting and the same daily, geo and budget caps. Multi-event funnels (install → register → deposit) can be priced across models.
Beyond the first install
The work around the buy
Measurement & insight
Source-level breakdowns, cohort quality checks and weekly reviews of what to cut, hold or scale.
Creative
The formats we buy
Every set is produced per market and split-tested per source. These are the three placements that carry the bulk of mobile app volume.
Rewarded video
Full-screen video traded for an in-app reward. The highest-intent inventory in mobile gaming, and the workhorse of CPI campaigns.
Playable
A slice of the app the user can try before installing. Lower install volume, markedly better retention — usually the winner on CPA.
Native & in-feed
Placed inside the host app’s own layout. The broadest reach across non-gaming inventory, and the natural fit for CPL and CPS.
Inventory
Global supply,
Global supply,
screened before it reaches you.
Our inventory spans in-app, rewarded, playable, native and video placements across iOS and Android, worldwide. New sources are tested on a capped budget before they are ever allowed near your main campaign.
- Formats. Rewarded video, interstitial, playable, native and banner in-app placements.
- Targeting. Geo, platform, OS version, device tier, connection type, language and daypart.
- Controls. Daily and total caps, blacklists, whitelists and per-source payout adjustment.
- Privacy. SKAdNetwork-aware setups on iOS and consent-respecting delivery in regulated markets.
Getting started
What we need from you
A first campaign can usually go live within a couple of days of receiving these.
App & store links
iOS App Store and Google Play listings, plus any geo restrictions on where the app can be promoted.
Tracking links
MMP tracking links per geo and platform, with the postbacks we should receive enabled on your side.
Payout & KPI
The payable event, the price you can pay for it, and the quality bar it has to clear to be billable.
Creative assets
Whatever you already have. If you have nothing, we produce a starter set and iterate from live data.
Tell us the event.
We will quote the traffic.
Share your app, geos and payable event and we will come back with indicative pricing and a suggested starting mix.